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Spring & Summer Fragrance Trends: Pairing Scents with the Right Vessel
Fragrance sets the mood, but the vessel is what sells the mood before a customer ever lifts the lid. As the seasons shift, both the scents people gravitate toward and...
Spring & Summer Fragrance Trends: Pairing Scents with the Right Vessel
Fragrance sets the mood, but the vessel is what sells the mood before a customer ever lifts the lid. As the seasons shift, both the scents people gravitate toward and...
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When to Place Your Holiday Candle Order: A Timeline for Candle Brands
Every year, the same thing happens: a wave of candle brands realize in October that they wanted a holiday collection, and there simply isn't enough time left to make it...
When to Place Your Holiday Candle Order: A Timeline for Candle Brands
Every year, the same thing happens: a wave of candle brands realize in October that they wanted a holiday collection, and there simply isn't enough time left to make it...
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Cotton vs. Wood Wicks: Which One Fits Your Candle Brand?
The wick is easy to overlook — it's small, it's hidden under the wax, and customers rarely think about it until something goes wrong. But the wick you choose has...
Cotton vs. Wood Wicks: Which One Fits Your Candle Brand?
The wick is easy to overlook — it's small, it's hidden under the wax, and customers rarely think about it until something goes wrong. But the wick you choose has...
News
How to Start a Candle Brand Without Ordering Thousands of Units
Starting a candle brand is an exciting venture, but the traditional manufacturing route—ordering thousands of units upfront—can be a massive financial barrier. Fortunately, you don't need a massive warehouse or...
How to Start a Candle Brand Without Ordering Thousands of Units
Starting a candle brand is an exciting venture, but the traditional manufacturing route—ordering thousands of units upfront—can be a massive financial barrier. Fortunately, you don't need a massive warehouse or...
What 50 Units Really Gets You When Launching a Candle Line
In the world of e-commerce and boutique retail, there is a common myth that you need to launch with a garage full of inventory to be "legit." Many aspiring candle...
What 50 Units Really Gets You When Launching a Candle Line
In the world of e-commerce and boutique retail, there is a common myth that you need to launch with a garage full of inventory to be "legit." Many aspiring candle...
The Original "Chandler": Why Your Medieval Self Would Be Much Cooler Than You Are Now
Let's be honest: when most people hear the word "Chandler," they immediately think of a 90s sitcom character with commitment issues and a penchant for sweater vests. But long before...
The Original "Chandler": Why Your Medieval Self Would Be Much Cooler Than You Are Now
Let's be honest: when most people hear the word "Chandler," they immediately think of a 90s sitcom character with commitment issues and a penchant for sweater vests. But long before...
The Golden Rule of Candle Care: Why the First Burn is the Most Important
You've just bought a premium candle. It smells incredible, the vessel is beautiful, and you can't wait to light it. But before you strike that match, there is one thing...
The Golden Rule of Candle Care: Why the First Burn is the Most Important
You've just bought a premium candle. It smells incredible, the vessel is beautiful, and you can't wait to light it. But before you strike that match, there is one thing...
From Fragrance to Finished Product: How a Candle Brand Comes to Life (Part 1)
You've found the perfect fragrance. You've envisioned the vessel. But before you pour your first batch or sign up for custom candle programs, you have to build the foundation. Most...
From Fragrance to Finished Product: How a Candle Brand Comes to Life (Part 1)
You've found the perfect fragrance. You've envisioned the vessel. But before you pour your first batch or sign up for custom candle programs, you have to build the foundation. Most...
How a Candle Consultant Helps You Start a Candle Business
If you are researching how to start a candle business, you've likely realized that the "dream" is much different than the "data." Working with a candle consultant can help you...
How a Candle Consultant Helps You Start a Candle Business
If you are researching how to start a candle business, you've likely realized that the "dream" is much different than the "data." Working with a candle consultant can help you...
How to Work with Custom Candle Manufacturing: A Step-by-Step Guide
If you've ever looked at a luxury candle and thought, "I want to create that," you quickly realize that there is a massive gap between a good idea and a...
How to Work with Custom Candle Manufacturing: A Step-by-Step Guide
If you've ever looked at a luxury candle and thought, "I want to create that," you quickly realize that there is a massive gap between a good idea and a...
